The Pastor's Guide to Social Media Ministry

How does your church use social media? To announce your upcoming events? Invite people to your worship service? Share quotes from scripture and/or your sermons? It can be all too easy to lump our various social media channels into the rest of our church communications tools as simply another method for sending information to the people who are already connected. However, because the things you post are visible by more than just those who have "opted in", there are unique opportunities to approach our social content with a pastoral and missional strategy—not just an informative one. During this virtual event we discuss practical ways your church can approach your social media as a place to do ministry and not just promote ministry.

Some of the topics we cover include:

• A ministry approach to your social media
• How to repurpose your weekly sermons
• Ways to encourage relationship
• How to advertise events with new people in mind
• Example strategies for weekly content
• Tools to help you increase engagement